Lawretta Egba is a professional writer and researcher, covering an array of topics from finance to industry-led economic development. She is passionate about documenting African stories through data collection and creative storytelling.

She is the founder of Mustard insights, a data-as-a-service company that empowers key industries in making informed decisions leveraging technology and innovation. She also runs Cyno Digital Communications – a content creation and reputation management company. 

She has a bachelors’ in Accounting from Caleb University, a masters in Marketing Communications from Pan Atlantic University, and is a member of the Institute of Chartered Accountants of Nigeria (ICAN). 

Her literary work cuts across essays and creative-nonfiction stories. An Escape to Paris is her first published book.